Three specialists, three disciplines, one fast moving business.
Motorized Group exists because motorsport's commercial side is usually split up badly.
Sponsorship lives with one agency, performance with a coach, team business and media / social content with whoever has a spare afternoon. And it shows.
Combining our shared experience of building successful corporate businesses, competing at the highest levels of motorsport and working in professional media - we are determined to help you change the picture and ensure you win in all of those areas.
Each of us runs one part of the business, but we work on all the projects together.
When a brand, team or driver signs with us, every element of the strategy is built in the same room. And that definitely shows.
Meet the team below and feel free to get in touch.
Graeme Cleland - The media and marketing pro
Trained as daily newspaper journalist when everyone still read them.
Moved into motorsport and worked with drivers and teams in the World Rally Championship, British Touring Car Championship, European le Mans Series, British GT to name just a few.
Also represented the biggest brands in the UK while working at corporate PR agencies, dealing with reputation management, crisis comms and sponsorship management.
Equally at home writing strategy decks for the boardroom or busting out memes on socials.
The one in the snazzy orange dinner jacket.
[email protected]
William Paterson - The business brain
Motorsport and Commercial Asset Finance are Willie’s twin passions.
Has done more deals than most people will ever dream of.
Built a business empire from scratch while supporting top UK motorsport talent along the way.
There’s no one better at seeing commercial angles and ensuring a deal works for all involved.
Also very handy at driving a rally car. And trucks. Plus flying helicopters.
[email protected]
Alister McRae - No introduction needed.
Rally champion.
Born winner.
Fearsome competitor on four wheels and two.
Trains like a demon.
Will push you harder than you thought possible. Will be a good laugh at the same time though.
He’s the handsome dude on the right.
You may know the other two, they’re also pretty handy behind the wheel.
[email protected]