FAQ
Everything worth knowing about what we do.
What does a motorsport sponsorship agency do?
A motorsport sponsorship agency builds and runs the commercial relationship between a brand and a racing team, driver or series. That covers identifying the right partnership, building the commercial case, negotiating terms, delivering activation across a season, and reporting results to the sponsor. Motorized Group does all of that for brands across UK, plus in European and globa motorsport.
How do brands choose which motorsport category to sponsor?
The decision comes down to audience fit, budget, hospitality requirements and the brand's objectives. A brand chasing national consumer awareness will get more from a high-profile domestic series than from international competition with a limited UK footprint. Motorized Group assesses those factors before recommending a series, team or driver.
What does a motorsport sponsorship programme cost?
That depends on the series, the level of team or driver, and what your brand wants out of it. Entry-level partnerships in UK club and national motorsport sit far below international programmes, and can surprisingly cost-effective. Motorized Group builds programmes to your stated budget and can recommend where the money will get you the best return.
What does motorsport team representation involve?
Team representation means handling the commercial side of a racing team: finding and pitching sponsors, managing partnerships through the season, building the team's brand and communications, and running the business operations that sit outside the garage. Motorized Group represents teams across UK and European motorsport.
Can a small motorsport team work with an agency?
Yes. Small and privately funded teams often benefit most, because they usually handle sponsorship and marketing alongside racing. Motorized Group works with teams at club, national and international level.
Do we have to use all of your team representation services together?
No we can tailor support to suit your specific requirements. You may already have strong in-house personnel covering certain areas. Motorized Group will work alongside them and act as an extension of your team to fill any gaps that need additional resource to make them tick.
What is elite driver coaching?
Elite driver coaching develops a competitors performance and commercial position together. It covers racecraft and technical feedback, physical and mental preparation, media training and sponsor-facing presentation. Motorized Group coaches drivers across UK and international competition.
What is the difference between driver coaching and driver management?
Coaching develops the driver's performance. Management handles the driver's commercial representation, contracts and sponsorship. Motorized Group offers both, which means the performance plan and the commercial plan are built by the same team.
How much does driver coaching cost?
Coaching cost depends on the programme, the number of events covered and the level of competition. Motorized Group scopes coaching per driver and per season so it’s tailored to your budget rather than selling fixed packages.