Motorized Group builds and runs motorsport sponsorship programmes for brands.

That includes identifying which championships and teams fit a brand's objectives, building the commercial case, negotiating the partnership, delivering the activation across a season, and reporting on performance so the sponsor renews.

We work with brands entering motorsport for the first time and with brands already in the sport who need their programme to work harder.

Typical clients: consumer brands, B2B brands, and businesses using motorsport for hospitality, brand awareness or staff engagement.

Motorized Group provides commercial and marketing support to motorsport teams.

That includes sponsor development and pitching, partnership management across the season, brand and communications strategy, and the business operations that get squeezed when the race calendar is busy.

We represent teams looking for commercial growth, and we support teams that already have sponsors but need those partnerships managed properly - whether that’s in the boardroom or in the paddock and service park.

Typical clients: racing teams and constructors across rallying, circuit racing and historic motorsport in the UK and Europe.

Motorized Group provides elite performance coaching for motorsport competitors.

That includes racecraft and technical development, physical and mental preparation, media training, and the commercial education that turns a fast driver into a fundable one.

We work with drivers who are aiming at the next level of competition, and with drivers willing to work on their pace and their commercial profile.

Typical clients: rally and circuit drivers competing nationally and internationally, from junior formulas through to professional levels.

Brands looking for a motorsport sponsorship agency
If you are a brand considering motorsport sponsorship, or you have a programme that is not delivering, Motorized Group builds the strategy, negotiates the partnership and manages the season.

Motorsport teams looking for marketing and commercial support
If you run a racing team and need sponsorship revenue, partner management or marketing capability, Motorized Group works alongside your existing operation.

Drivers looking for elite performance coaching
If you race and want to move up, Motorized Group coaches performance, media handling and commercial positioning together - because the three combined decide who gets funded.

Most motorsport commercial work is split between separate suppliers: an agency for sponsorship, a coach for performance, a consultant for team operations.

That split creates problems. Sponsors get proposals from people who cannot speak credibly about performance. Drivers get coaching without a commercial plan to go with it. Teams get drivers who are fast but not fundable.

Motorized Group runs sponsorship, team representation and driver coaching inside one business, managed by three principals who work together on every project.

That means the performance plan and the commercial plan for a driver are written by people who speak every day, and a sponsor sees a programme built with genuine understanding of how to deliver their objectives within the competition environment.

Motorized Group is headquartered in Scotland but works across the United Kingdom, with clients and partners in Europe and the global stage motorsport.

The leadership team has competed at world championship level, built major business, worked in sponsorship, event management, motorsport marketing and communications, with experience spanning rallying, circuit racing and historic motorsport.

Wherever you need us to be, we’ll be there.

If you are looking for sponsorship management, commercial support for a racing team, or elite driver coaching, get in touch for a confidential chat.

Drop us a line at [email protected]